{"title":"Start Here","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eNew to Korean skincare? Start with our edit of the essentials, chosen to take the guesswork out of glowing skin.\u003c\/p\u003e","products":[{"product_id":"cosrx-master-patch-intensive","title":"Cosrx Master Patch Intensive","description":"\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ePimple patches that actually disappear into your skin. These oval hydrocolloid patches have ultra-thin tapered edges that blend into all skin tones and cling to tricky curved spots, the jawline, hairline, anywhere a round patch won't stay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThey get to work fast: 100% hydrocolloid draws out fluid to flatten and heal a blemish overnight, while tea tree oil soothes redness. The pack includes two sizes (small and medium) so there's a perfect fit for whatever pops up, 90 patches in total.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap\"\u003eSkin type: All skin types, including sensitive Key ingredients: Hydrocolloid, tea tree oil How to use: Cleanse and dry the area, then press a patch slightly larger than the blemish over the spot. Leave on for several hours or overnight, then replace as needed. Works best on raised, fluid-filled blemishes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Cosrx","offers":[{"title":"Default Title","offer_id":44029049765953,"sku":"Shopify-8809598454118","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/0757\/0753\/files\/MASTER-PATCH-INTENSIVE_design-renewal21.06_90EA-Wholesale-1200x1200.jpg?v=1780966606"},{"product_id":"medicube-collagen-jelly-cream","title":"Medicube Collagen Jelly Cream","description":"\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA bouncy gel-cream that delivers serious moisture with a featherlight feel. Packed with 98% hydrolyzed collagen, it plumps and firms, helping skin look tighter, smoother, and naturally radiant.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe jelly texture sinks in fast (no greasy heaviness), while hyaluronic acid floods skin with lasting hydration to soften texture and restore bounce. Dermatologist-tested and gentle enough for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap\"\u003eSkin type: All skin types, especially dull, dehydrated, or skin wanting a firming boost Key ingredients: 98% hydrolyzed collagen, hyaluronic acid How to use: As the last step of your routine, apply an even layer over your face and gently pat to absorb. Use morning and night (before SPF in the day).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Medicube","offers":[{"title":"Default Title","offer_id":44029057400897,"sku":"Shopify-8800256112227","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/0757\/0753\/files\/s-l960_17867480-c14e-4d57-8115-66332737059b.webp?v=1780966856"},{"product_id":"round-lab-1025-dokdo-toner","title":"Round Lab 1025 Dokdo Toner","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe quietly perfect daily toner, and one of the most repurchased products in all of K-beauty. It hydrates, smooths texture, and preps your skin so everything you layer after (serums, moisturizer) absorbs better and works harder.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ePart of Round Lab's beloved Dokdo line, made with mineral-rich deep sea water from Korea's Dokdo islands. No stinging, no tightness, just lightweight hydration and a soft, balanced finish. The kind of simple staple you'll run through bottle after bottle.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap\"\u003eSkin type: All skin types, especially sensitive, dehydrated, or texture-prone Key ingredients: Dokdo deep sea water, mineral complex How to use: After cleansing, pat a few drops over your face with hands or a cotton pad. Follow with serums and moisturizer. Use morning and night.\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1406\"\u003e \u003c\/p\u003e","brand":"Round Lab","offers":[{"title":"Default Title","offer_id":44034964750401,"sku":"sku-47348949745878","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/0757\/0753\/files\/41WC1qaAGIL._UF1000_1000_QL80.jpg?v=1781054525"},{"product_id":"round-lab-1025-dokdo-cleanser","title":"Round Lab 1025 Dokdo Cleanser","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA daily cleanser that actually respects your skin barrier. This low-pH foam lifts away dirt, oil, and the last traces of makeup without that tight, squeaky, stripped feeling, the sign a cleanser has done more harm than good.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eIt's part of Round Lab's beloved Dokdo line, made with mineral-rich deep sea water from Korea's Dokdo islands. Gentle, balanced, and endlessly easy to reach for, the kind of basic that quietly makes your whole routine work better.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap\"\u003eSkin type: All skin types, especially sensitive, dehydrated, or acne-prone Key ingredients: Dokdo deep sea water, low-pH formula How to use: Massage a small amount with water over damp skin, then rinse. Use morning and night, as the second step of your evening double cleanse after an oil cleanser.\u003c\/p\u003e","brand":"Round Lab","offers":[{"title":"Default Title","offer_id":44034964684865,"sku":"sku-47348944437462","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/0757\/0753\/files\/51n2BJNH-zL._UF1000_1000_QL80.jpg?v=1781054525"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf50-pa","title":"Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe cult-favorite daily sunscreen that started the obsession. Lightweight, moisturizing, and completely free of that heavy white cast, it sinks in like skincare, not sunblock.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eSPF50+ PA++++ gives you serious broad-spectrum protection, while rice extract and probiotics calm, hydrate, and leave skin looking healthy rather than greasy. The kind of SPF you'll actually want to wear every day.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap\"\u003eSkin type: All skin types, especially anyone who's hated sunscreens before Key ingredients: Rice extract, probiotics How to use: Apply as the last step of your morning routine, before makeup. Reapply through the day as needed.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44034965110849,"sku":"sku-46548177322198","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/0757\/0753\/files\/XXL_p0162883495.webp?v=1781054525"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide","title":"Beauty Of Joseon Glow Serum: Propolis + Niacinamide","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA lightweight serum for skin prone to enlarged pores, excess oil, and inflammation. 60% propolis extract hydrates and calms, niacinamide helps balance oil and moisture, and a touch of BHA gently clears pores of buildup. The result is clearer, more balanced, comfortable skin, never stripped.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap\"\u003eSkin type: All, especially oily, congested, or pore-concerned Key ingredients: Propolis 60% (hydrating, soothing), niacinamide 2% (oil balance), BHA 0.5% (gentle pore exfoliation) How to use: After cleansing and toner, pat 2-3 drops over the face. Follow with moisturizer. Because it contains BHA, use SPF in the morning.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44035245244481,"sku":"Shopify-8809657114960","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/0757\/0753\/files\/95f2d44e43931756c39aa2ddfd3e85fa_757x757_46272adc-85a2-4c07-af59-09d5ac2e12e5.png?v=1781058798"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/0757\/0753\/collections\/g-starthere.jpg?v=1781558127","url":"https:\/\/sofeshop.com\/collections\/start-here.oembed","provider":"Sofé","version":"1.0","type":"link"}