Beauty of Joseon Glow Deep Serum: Rice + Alpha Arbutin

A K-beauty cult favorite, and an easy way to add glow to any routine. This silky serum pairs rice extract, rich in skin-brightening goodness, with alpha arbutin, a gentle but effective dark-spot fader.

Together they go after dullness and uneven tone while deeply hydrating, leaving skin luminous, plump, and lit from within. It's the kind of glow that looks like great skin, not makeup.

Skin type: All skin types, especially dull, dehydrated, or uneven skin Key ingredients: Rice extract, alpha arbutin How to use: After cleansing and toning, apply a few drops and pat into skin. Follow with moisturizer. Use morning and night, with SPF in the day.